![]() Kate Crawford, a media lecturer at the University of Sydney, compares the process to the division of cells. As the dotcommers quickly learnt, competition is only a click away on the internet. With tens of thousands of contemporaries around the world, Blair and Henderson-Hau represent a return to the pre-commercial internet era, which emphasised the exchange of ideas, not credit card numbers.īut they know that tomorrow they may be forgotten, their popularity usurped by another blogger or even by a loyal reader who peels off and starts his or her own online rant. "I wrote an article for the Heckler about my parents and Dad got really angry," he said. He makes no money from his website and lives with his parents, who do not know he is a "blogger" or web logger. ![]() He even earns about $800 a month from advertising. He is an experienced, conservative political commentator who some days draws more than 20,000 readers to his website. People expect you to deliver."īlair, 39, is top dog among the new Australian digerati. "I guess that's the price you pay for being on the A-list. "TIM Blair's blog has been sadly rather boring and worn out of late," said one commentator recently on a website called Dogfightatbankstown. Call them bloggers, writers, ranters, online diarists or digerati - they are ambitious, witty, informed commentators with fanatical followers and even groupies. The one thing they have in common is that they write whatever they think and post it on the web. There are thousands in Australia, and while their numbers are constantly shifting, only a dozen or so may pull big audiences at any one time. They are not shy about slagging each other off and resentment can be enduring. Sometimes fights break out between the groups or individuals. And though many talk to each other every day, they rarely meet. They organise themselves into cliques or groups - often around political leanings. Their parents do not know what they do in their bedrooms all day. Many live with mum and dad, and survive off the dole or savings. The new digerati are young, penniless and smart. But there is a new and very different crop of influential onliners to replace them. They were the new business leaders, tearing up business textbooks and launching business models with names like B2B and B2C.Īnd they wrote, at length, about how to make money on the internet on websites and in magazines such as Cluetrain Manifesto, Fast Company and Red Herring. They were magnets for money, teaching corporate dinosaurs a lesson or two about the new economy. Remember the digerati? They were young, rich and full of big visions for small start-ups.
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